Blogsworth
In the old days we used to say that you needed to give something away. If you were going to make any impression on the world wide web. The same’s still true when it comes to blogging. Each blog must...
View Article5 reasons why construction companies should be blogging
This is the first in a series of posts which aims to inspire you, the marketer for your construction company, on how you could use social media platforms and tools such as Blogs, Twitter, LinkedIn and...
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What makes a blog successful?
Many of you have already started a personal or business blog, and there will be some of you who are contemplating starting a blog in the hope of driving additional traffic to your website. If you are...
View ArticleMDi TV Episode 4 – Blogging best practice
This new episode of MDi TV discusses a topic suggested to us by Helen Johnstone from Competitive Advantage in our LinkedIn group. Pritesh explains the reasons for having a corporate blog and what...
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Sharing our Net Promoter Score Results
So I am two months in and my first task of finding out our Net Promoter Score [NPS] is complete. My name is Steph and I am the newest recruit to the Pauley Creative team. My role within Pauley creative...
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Something Left Field – A Totally MozCon Experience
Good marketers talk about telling stories. When you write content, when you create video, when you design an infographic, tell a story. So I’m gonna tell you about my MozCon experience. Zeph, Suarev,...
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How to Measure the Value of Blog Content for Construction Marketers
All construction marketers over the past few years would have repeatedly heard the phrase ‘Content is King’. This post will cover the value of blogs as an effective strategy for developing content, and...
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5 More Reasons Why Construction Marketers Should Be Blogging
We are always flogging the virtues of building credibility online to construction markers and the product manufacturers they work for. We discussed 5 reasons why construction companies should be...
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Analysing the Blogging Strategies of 5 Top Construction Companies [Slideshare]
When it comes to creating an effective blogging strategy for your construction business, there are many elements to consider, all of which need to be discussed with your target audience in mind. The...
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